Wait, people are seriously doing this?

The website WhoPaid99Cents.com has a simple setup: Pay 99 cents, and they will unlock a list of people who also paid 99 cents to see said list.

Nope, we can’t make this stuff up.

Pasquale D’Silva, one of the creators of the site explains how the idea was thought of, “The idea of having to pay to see who paid for something just made us laugh. I think there’s a lot of us internet-makers who are typically trapped working on boring jobs and using technology to do things that are maybe not so creative or entertaining. It’s funny, I think, to use computers for things they weren’t designed for. This is a perfect example of that. We just kind of cobbled this thing together in a few hours and then launched it this morning. It seems to be drumming up some fun conversation.”

Read more via slate.com.